Friday, November 21, 2008

Conclusion

Singapore Biennale 2008 is a very inspiring arts exhibition that impressed me with its distinctive layout concept as well as interesting artworks on display. It managed to stir something in me, made myself reflect and ponder a little about the development behind the art pieces I saw even long after I left the exhibition. Besides allowing visitors to learn more about the subject of art, it also contributes significantly to the economic and social benefits of the country.

In general, the marketing mix used to contribute to the success of the event is effective to a large extent.

The event quoted a rational sum of cost that visitors have to pay for the ticket which is inclusive of three main exhibition venues and several complimentary spots of artwork displays. To compare the total costs incurred by visitors and the total sum of benefits they received, the price that they paid is actually considered reasonably priced and value for money. This is a logical and an effective way to encourage visitors’ rate.

The types of promotional tool employed such as publishing on magazines, distributing information through the Internet using official website, blog and community network and advertisement on public transport buses are capable of capturing consumer’s attention. These are the cheaper yet useful ways to create awareness as compared to advertising by television and newspapers. Take the Internet for example, it is a very smart way for spreading information as modern people now access the net very often, from everywhere and at anytime.

Also, the location of the area of all exhibition venues is situated at the centre of Singapore. This is an ideal solution to inconvenient venues far at the extreme ends of the land. With such an accessible site to hold the event, it certainly gave consumers a good reason to make a trip down to the event.

And not forgetting the hosts of the event who tactfully organized the entire exhibition layout and all with their pool of professionalism and past experiences who played a major part in achieving success for the event.

To conclude, the marketing mix applied to the event has been effective to a large extent in accomplishing success of the event.

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