The objective of this report is to explore and understand the components of marketing mix that are applied to the event. The seven components that include product, price, promotion, place, people, physical evidence and process would be evaluated based on its success on meeting the visitor’s expectation and as well as its overall progress being a major arts exhibition. Another objective is to get to know the event better in terms of its background and intentions. It would gradually create a deeper understanding of the event as we look through its profile and the further research. Besides that, the discussion also includes the tourism roles of event as well as its economic values that would definitely reveal more on the impacts and benefits on the country where event is hosted at. These steps are taken to ensure a more effective evaluation of the event in both aspects.
Methodologies of research include the Internet, personal observation, event brochures and guidebook. The observation is conducted on a Sunday afternoon, 15th November 2008. Proof evidences of such are the entrance ticket and photographs attached as appendices under the report.
The chosen event that I visited is named Singapore Biennale 2008 with Wonder as its theme this year. It is an international contemporary mega visual arts exhibition that features 50 distinguished worldwide artists hailing from various artistic disciplinary backgrounds. The multitude of art works and installations around key venues in Singapore specifically at City Hall and South Beach has provided very distinctive colours to the experience and engagement of the artworks.
It is an arts exhibition which I personally feel that is worth for a visit and perhaps even subsequent ones in the future years to come. It gave first-time visitors like me a wow effect to have witness the marvel of art, definitely one of the very commendable events I have been to.
Methodologies of research include the Internet, personal observation, event brochures and guidebook. The observation is conducted on a Sunday afternoon, 15th November 2008. Proof evidences of such are the entrance ticket and photographs attached as appendices under the report.
The chosen event that I visited is named Singapore Biennale 2008 with Wonder as its theme this year. It is an international contemporary mega visual arts exhibition that features 50 distinguished worldwide artists hailing from various artistic disciplinary backgrounds. The multitude of art works and installations around key venues in Singapore specifically at City Hall and South Beach has provided very distinctive colours to the experience and engagement of the artworks.
It is an arts exhibition which I personally feel that is worth for a visit and perhaps even subsequent ones in the future years to come. It gave first-time visitors like me a wow effect to have witness the marvel of art, definitely one of the very commendable events I have been to.
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